OYO Rooms - Application Growth Manager

Application Growth Manager

Job Description -Application Growth Manager (Marketing)

Responsibilities:

- Own the revenue for all sub-segments of growth, including App, Web, and Call Centre.

- Monitor and manage advertising budgets, ensuring optimal allocation to maximize ROI.

- Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals

- Manage stakeholders across geographies, functions to deliver the revenue goals

Digital Acquisition and Retention:

- Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives

- Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS.

Online Presence Optimization:

- Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms

- Implement SEO strategies, schema markup, and structured data to enhance our online visibility.

- Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.

Conversion Optimization:

- Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.

- Conduct A/B testing and experiments to identify high-impact growth opportunities, iterating quickly based on data-driven insights.

Performance Analysis and ROI Optimization:

- Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.

- Optimize and achieve target ROI across all growth segments.

- Analyze data to carve out meaningful insight

Collaboration and Partnerships:

- Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.

- Drive partnerships with 3rd-party affiliates to increase the top of the funnel.

Team Leadership and Management:

- Demonstrate structured problem-solving skills and take ownership of growth initiatives.

- Manage and lead a high-performing team, fostering a collaborative and results-driven culture.

Key Skills:

- Bachelor's degree in Marketing, Business, Computer Science, or a related field; advanced degrees are a plus.

- Minimum of 4 years of experience in a similar role, with a strong technical and analytical background.

- Proven track record of driving top-of-the-funnel growth for digital channels, especially within the travel or e-commerce industry.

- Experience in search engine optimization (SEO), app store optimization (ASO), and meta platform management.

- Experience in digital marketing tools such as Google Analytics, Customer Relationship Management (CRM) Software such as Mo-Engage, SEO Tools such as Ahrefs and Moz for link building, keyword research, competitor analysis, and rank tracking.

- Technical proficiency in web performance optimization and call center tools.

- Strong analytical skills and proficiency in data analysis tools and techniques.

- Exceptional communication and project management skills.

- Google Ads certification or relevant industry certifications are a plus.

- Familiarity with the travel and hospitality industry is a plus.

Experience Range - 4 years+

Location - Gurgaon