OYO - Program Manager (3-6 yrs)
Program Manager (Consulting background Mandatory)
- Design and drive a comprehensive demand generation strategy integrating and leveraging tactics and tools including search engine marketing, email, call center, events, social media, radio and trade publications- Effectively use Push & pull methods.
- Assess current lead funnel definition and create data-driven, actionable plans to dead overall Demand Generation planning efforts including production of lead generation goals and forecast and measuring overall results.
- Implement testing strategies to analyze and enhance the demand creation process, including response and conversion rates . Track and analyze marketing performance and continually implement optimizations for increased growth.
- Experience of the building process and implementing them
- Tier 1 Engineering college / MBA colleges
- Excel proficiency
- Statistical Process control models