Owned Platforms - Lead - Media Agency

Owned Platforms Lead For Global Media Agency

Our client is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oral, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondel- z International.

About the role:

- Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work.

- You will be working on developing platform experiences basis data capture objectives (acquisition and enrichment) and share consistent reports and learnings with all stakeholders with a view to enhance performance.

Roles and responsibilities:

- Working knowledge of app analytics and development

- Comfortable with SEO for portals on Google and App stores

- Knowledge of Digital media planning and strategy

- Comfortable with cohort-based audience planning on Meta and Google

- Worked on performance campaigns for portals and apps

- Broad knowledge of media basics and owned asset marketing

- Worked on first party data audiences and owned platforms

- Understanding of business strategies, growth marketing

- Some experience in Data Science and Analytics