OutNorm - Founding Team Member - Growth/Performance Marketing - IIT/IIM/ISB

About the Company:

OutNorm is a Startup Studio for Premium D2C Brands. A startup studio is a structure whose aim is to repeatedly build products into companies. Thanks to its infrastructure and resources, startup studios increase a startup's chance of success and optimise its creation and growth.

OutNorm provides aspiring entrepreneurs with a business idea, a highly capable and complementary co founder, capital, and ongoing support. We're creating consumer lifestyle brands for the rapidly increasing aspirational and quality conscious Indian consumers.

Responsibilities: We are looking for someone to be part of the founding team and lead our efforts in growing the brands that we build under our portfolio.

Key responsibilities include:

- You will own the three most important growth metrics - customers acquired, CAC & repeat purchase

- You will build and grow the acquisition funnels across all digital media, primarily google and facebook

- You will design campaign strategies and optimise on a day to day level to ensure the right volume and efficiency

- You will work with the design team for seamless handoff of creatives to support the performance marketing effort

- You will work closely with the product team to iterate on the messaging and value props based on customer feedback

Skills Required:

- Deep experience on operating Facebook and Google ad tools

- Experience of driving growth for consumer products, or an early stage product will be a plus

- Ability to understand and communicate with 'Premium' / 'Aspirational' consumers

- And above all a deep passion to build multiple brands & grow them sustainably

- Graduate from IIT/IIM/ISB preferred