Ossify - National Retail Marketing Head

FUNCTIONAL OBJECTIVE OF THE POSITION:

- Devise strategy and initiatives to increase sales of organization products and maximize market share by Creating brand visibility & awareness among the right target costumers, Increase sell-out and improve brand visibility/recall.

JOB RESPONSIBILITIES:

Trade Marketing:

- Design, execute and monitor trade marketing strategies (BTL) and supervise all promotional activities (schemes etc.) to achieve sales objectives.

- Ensure alignment of the trade marketing strategies with the Sales and Marketing objectives.

- Work closely with ZM/Business Head to ensure alignment & execution of the marketing strategy in their respective regions.

- Plan ground level activities like road shows, exhibitions, dealer meets, activities at shop front to create customer foot fall.

- Evaluate effectiveness of trade marketing activities by channel & create evaluation database

- Conduct market research analysis on consumer behavior and measure the impact of trade marketing strategies implemented.

- Responsible for execution & implementation of consumer finance schemes

Driving Visibility Across Channels:

- Design visibility plan across all channels

- Benchmark CMI position in the retail market w.r.t. visibility as compared to competition and constantly seek ways to innovate in the area

- Responsible for tracking & analyzing the monthly stock display of CMI & competition across various channel at different outlets in the country

- Sharing the analysis with the sales head to gauge gaps and create outlet wise action plan

- Arranging Product Display Stands, allocation and dispatch monitoring

Managing Trade Spends:

- Devise the trade marketing budget as per the sales plan for all CMI branches.

- Plan Trade Schemes in line with the Market share objectives, Market challenges & Opportunities, Competition activity etc.

- Review and manage the trade spends within the allocated budget,

- Review budget variances

Vendor Management:

Responsible for Vendor selection, Vendor Negotiation, Vendor appointment and execution for trade marketing activities.

ISD/RSO Management:

- Recommend ISD/RSO manpower plan in line with the sales plan.

- Responsible for hiring/selection/appraisal/training/ incentives structure , R&R etc. of ISD/RSO

- Responsible for ensuring ISD Productivity as per defined targets.

Team Management - Tracking & enhancing team effectiveness through regular review.