OSP Labs - Specialist - Demand Generation

- These are highly visibility Marketing roles within the Healthcare segments requiring innovation and ownership of demand generation programs.

- Develop compelling multi-channel marketing programs to support the demand generation needs of our sales team.

- Lead our acquisition strategy. Uncover if we have the pieces needed to curve onto a hypergrowth trajectory.

- Take responsibility for forecasting and pacing of the marketing pipeline/funnel with quarterly, monthly, and weekly lenses.

- Quarterback across the entire Marketing team to ensure quality and timely demand generation execution across all internal and external Marketing channels. Channels include but are not limited to: direct mail, email, webinars, paid digital, events, influencer, SEM, website, paid & organic social, and traditional advertising tactics.

- Help drive segmentation analysis and identify segments of opportunity working with Sales Strategy and Marketing Operations teams.

- Establish intimate knowledge of our database of marketing leads to uncover where opportunities for engagement exist within the database.

- Understand where Healthcare professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.

- Own campaign pipeline for effectiveness and results. Partner across teams to develop reporting frameworks for clear communication with Sales and Marketing leaders to share performance trends.

- Communicate effectively and manage communications to key stakeholders across the business.

- Thinking creatively and contributing to the big ideas, while executing on the tactics.