Orient Electric - DGM - Brand & Channel Support

DGM - Brand & Channel Support

Job Description:

Key Responsibility :

JOB SUMMARY:

Lead the development and execution of brand strategy for Orient Electric in line with the organization strategy, set direction and processes for the team. The role will focus on increasing OEL presence across portfolio, strengthening the brand and delivering the promotion and channel support strategy with the support of a team of marketing leads across business units. This is a senior marketing leader role with a mandate to define a distinct identity for the brand, deliver it consistently across marketing programs for multiple business lines and drive innovation and forward thinking to propel the brand to the next phase of growth.

Ideal Experience:

- We are looking for someone with 15+ years of deep experience in building consumer brands. Should have handled large scale, complex marketing operations in traditional distribution set ups. A forward thinker, should have depth of knowledge across all facets of marketing and passion to transform the organization into a future-fit brand at the leading edge of consumer marketing.

- Demonstrated ability to work in matrixed environments will be an added advantage. A self-starter with ability to build relationships with and influence internal teams, must have proven ability to multitask and deliver key projects at a fast pace.

KEY RESPONSIBILITIES:

Define Brand Strategy and Architecture:

- Leverage consumer and category insights to define the medium to long term strategy for the brand

- Refresh the brand identity and customer segmentation to make it future fit

- Trendspotting to drive innovation and new thinking in all marketing initiatives

- Be the overall brand custodian- plan key marketing initiatives which are critical to deliver the next phase of growth for the organization

Marketing Communications and Creative Development:

- Champion all creative development, ATL and BTL across business units to ensure one voice for the brand and sharp positioning for each category

- Devise regional and localized communication strategy to drive stronger regional connect and market share gain in identified geographies

- Work across cross-functional teams to ensure efficient utilization of marketing budget to deliver effectiveness and ROI

- Manage a roster of multiple creative, event and retail agencies to deliver cutting edge marketing programs

- Deliver Integrated marketing GTM programs, closely working with category, digital and corporate communication teams

- Set up in-house content and creative teams and key processes to ensure speed to market

Business Unit Marketing Plans:

- Create annual and quarterly marketing roadmaps for each business unit with inputs from multiple stakeholders- consumer insights, product leads and business heads

- Define priorities for the team, provide guidance and review operations to ensure that the team delivers in alignment with overall marketing and business unit strategy

- Define marketing KPI's across business units and ensure implementation of activation programs at both channel and consumer level

- Define and supervise activity calendar/execution guidelines/objective setting

- Monitor sales plan and improvise marketing activities to meet BU goals in terms of top line and market share

Channel Promotion Strategy and Execution:

- Create a framework for continuous feedback from dealer /distributors for actionable insights and incorporate the same in marketing plans

- Continuous analysis of competition, retail trends, and market dynamics working with sales teams across BU's to develop long term trade marketing actions and strategies aimed at gaining market share and counter share

- Plan monthly, quarterly and annual trade marketing calendars and ensure timely support and delivery across BU's