Orient Electric - Category Head - Fans

Hiring Category Head for Fans division for Delhi location.

Owning the customer

- Understanding the customer and the end consumer insights - what do they want.

- Understanding colour preferences, feature preferences, difference in preference by channel and geography, etc.

- Owning the consumer experience end to end - how will the consumer interact with the product, how will they experience it, what will they take away from it

- Owning the customer experience - visiting retailers and understanding their product needs, expectations.

Competitor insights

- Understand competitor insights on strategy, product, technology, pricing, etc.

Product Design

- Ensuring the functionality of the product is in-line with customer need and expectations & in-line with market offerings.

- Ensure aesthetics of the product are best-in-class and visually appealing to the specific consumer segment it is designed for.

- Enable consumer experience via product design (e.g., e-commerce product packaging to be sturdy for multiple modes of transport)

- Continuous upgradation of technology

Product communication

- How do we communicate to the consumer (SEO for digital, key words as input to the BTL team)

- Packaging design (visual and aesthetics) sign off authority.

Product lifecycle

- Ensures products in line with brand philosophy (e.g., innovative) and product philosophy.

- Manages lifecycle of products.

- Design specific exit strategy for unsuccessful products / products that are not aligned with org goals, e.g., how do we retire the time series if quality complaints persist online.

Product Portfolio

- Managing the mix of products and taking a call on how the product portfolio/mix will enable profit maximization.

- Strategic calls on product portfolio (e.g., need to promote BLDC and hence all schemes to have an element of BLDC) - including marketing calls.

Pricing & promotion

- Pricing decision in line with (a) market expectations and consumer willingness to pay (b) margin management for company (c) portfolio decisions.

- Define the hero products where marketing should be focused (both for digital, trade marketing and ATL); ensure promotions across channels are following a category level strategy.

- Understand product level - what works and what does not (e.g., do we run price discounts on base fans or do digital marketing?)

Channel mix

- Ensuring channel mix is in line with market trends.

- Working with different channel stakeholders to understand specific.