OrgTree - Head - Marketing

About OrgTree:

OrgTree's mission is to provide healthy snacks made with millets sourced locally from farmers. We are always looking for ways to spread millet passion around the world. We conceptualize farm-to-fork, following sustainable production and delivery practices and making the farmers the center of our story. Kiru is the brand that represents this mission.

Position: Marketing Head

Experience: 8+ years of experience

Key Skillsets: Marketing strategies, event management & promotions, merchandising, brand building, Online, Corporate and Retail marketing.

As a Head of Marketing, you will play a critical role in realizing this mission. You will be responsible for creating and building a strong brand image.

Job Description :

- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products

- Develop a brand strategy

- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

- Create and manage a calendar of events such as trade shows, customer meetings, and other promotional events.

- Directs sales forecasting activities and sets performance goals accordingly.

- Should propose and establish different strategies for Corporate, Online and Retail marketing segments.

- Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.