OrangeMantra - Head - Marketing

Marketing Head

About OrangeMantra :

Translating ideas into reality since 2001, we at OrangeMantra or simply "OM", have been committed to the service of IT solutions like website, Web application, and mobile applications development along with enterprise applications implementations and customization for business across a wide range of industries.

Today OrangeMantra provides the best-in-class services with full competency, across the globe with a strong presence in multiple countries worldwide and has served over 900+ clients. The organization has a strong and growing workforce serving various positions in different domains and have successfully delivered 3500+ custom solutions and projects.

Our Vision is to Digitally Transform and Accelerate Businesses and we achieve this through living our Values of Continuous Learning, Transparency, Teamwork, Accountability and Excellence.

Our Core Behavioural Competencies are foundational to the success of our people in all roles across the organisation. These are reflective of behaviours and attitudes that all colleagues in the organisation are expected to demonstrate: Achieve Results, Think Innovatively, Learnability, Adapt with Agility, Act with Determination, Engage and Partner and Enable Diversity and Inclusion.

Role :

We're looking for a highly skilled marketing professional to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Key Responsibilities :

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

- Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our services

- Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

Functional Competencies :

- Business Direction and Strategy: Strategic Thinking, Business Acumen and Commercial Thinking, Effective Decision Making, Entrepreneurial Mindset, Systems Thinking, Negotiation and Influence

- Business Development: Knowledge Generation, Business Intelligence, OrangeMantra Representation

- Business Management: Results Focused, Partnership Management, Resource Management, Communication, Digital Awareness and Literacy, Working with Evidence and Data

Technical Competences :

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics and Google Adwords

- Experience with CRM software and digital marketing tools and techniques

- Strong analytical and project management skills

People Management Competencies :

- Managerial Courage

- Empathy

- Emotional Intelligence

- Motivate and Direct

- Build an Enabling Workplace

- Build Capability

- Manage Performance

- Accountability

- Lead with Humility

Experience, Qualifications :

Required :

- 15+ years of experience handling and managing department

- Bachelor's/PG degree in marketing, advertising, or communications

- Successful track record in senior marketing roles and creating marketing campaigns

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets