OrangeMantra - AVP - Marketing - Web Analytics

AVP Marketing

- We're looking for a highly skilled marketing professional to help us promote our offerings, and identify what consumers want so we can create more.

- Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding.

- He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis.

- If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Key Responsibilities :

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

- Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our services

- Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

Competencies :

1. Functional Competencies :

- Business Direction and Strategy ; Strategic Thinking, Business Acumen and Commercial Thinking, Effective Decision Making, Entrepreneurial Mindset, Systems Thinking, Negotiation and Influence

- Business Development ; Knowledge Generation, Business Intelligence, OrangeMantra Representation

- Business Management ; Results Focused, Partnership Management, Resource Management, Communication, Digital Awareness and Literacy, Working with Evidence and Data

2. Technical Competences

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics and Google Adwords

- Experience with CRM software and digital marketing tools and techniques

- Strong analytical and project management skills

Experience, Qualifications :

Required :

- 15+ years of experience handling and managing department

- Bachelor's/Masters degree in marketing, advertising, or communications

- Successful track record in senior marketing roles and creating marketing campaigns

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets

- Work Environment, Travel and Physical Demands

- May required to work from Client location, depending upon the business requirement.