Optimization Expert - Digital Marketing - App Store

Job Essentials

- Development & execution of App/Play Store optimization strategies.

- Keyword research strategies & optimization in title, full description, short description

- Development & execution of local language optimizations

- Continuous optimization of A/B testing for improved conversions

- Development & execution of seasonal offers optimization

- Thoroughin analyzing & improving R&R, installs, retention, android vitals etc.,

- Good understanding of any of the tools - Mobile Action, SensorTower etc

- Able to describe the key metrics & reporting method

- Hands on experience on any third party App analytics tools

Education And/or Work Experience Requirements

- Any Degree

- Experience of 5 - 7 years in relevant field (SEO, Digital Marketing, PPC, Social media etc) and hands on experience of min 2 to 3 years in App/Play Store Optimization.

- App/Play Store App Optimization

- Excellent verbal and written communication skills

- Excellent computer proficiency (MS Office - Word, Excel & Outlook)

Experience: 4 to 8 years

Key skills: SEO, Digital Marketing, PPC, Social media, App Optimization

Locations: Delhi, Gurgaon