Optimise Media Group - Manager - Programmatic & Operations

Manager - Programmatic & Operations

An experienced programmatic expert with a deep understanding of advertiser-side of operations from strategizing programmatic campaigns to monitoring and optimizing them to achieve the desired KPIs.

Required Candidate profile :

- 3+ years of experience in Programmatic Operations.

- Handling platforms like DV360, Amobee, Trade Desk. (Preferred Amobee)

Roles & Responsibilities :

- Review the campaign brief generate programmatic media plan to deliver client objectives.

- Create and actively manage and optimize programmatic campaigns in DSPs

- Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio

- Understand how data from various channels can help the overall customer journey for each client account

- Identify, suggest, and setup private marketplace deals

- Actively monitor campaign KPIs via reporting

- Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, and media optimization and management.

Must have knowledge of following :

a. VAST/VPAID tags

b. Brand Safety - IAS/Moat

c. 3rd party ad server tags

d. DMP, SSP, Ad-exchange, 3rd party Audience, RTB etc