OpsHub - Marketing Manager - IIT/NIT/IIM/ISB

Marketing Manager

Key Responsibility Areas :

- Craft strategies for the marketing team, including Digital, Advertising, Communications and Creative

- Develop plans to help establish OpsHub brand, allocating resources to different projects and setting short-term and long-term department goals.

- Design branding, positioning and pricing strategies

- Ensure OpsHub brand message is consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Coordinate sales and marketing efforts to boost brand awareness

- Understand and develop marketing budgets, including expenditures, research and development appropriations, return-on-investment projections

- Direct analytical data gathering and marketing/consumer test strategies

- Identify prospects (CXOs of medium to large enterprises in specific industries) and understand prospect's motivations and needs

- Support sales and lead generation efforts

- Train and manage marketing team, including participating in their performance reviews

Expected Experience & Skills Set :

- 5+ years of experience in B2B sales, marketing, advertising, and brand management for an IT company

- High competence in project and stakeholder management

- Excellent interpersonal, written, and oral communication skills

- Experience with digital marketing platforms such as HubSpot, Marketo etc..

- Analytical mindset and experience in data-driven reporting

Expected Educational Background :

- Bachelor's degree (B.S./B.A.) in Computer Science or Business Management from a Premier Institute

- MBA Degree in Marketing/Sales from a Premier Institute