Operations Senior Analyst - Salesforce Marketing Cloud & Events

Operations Senior Analyst - Salesforce Marketing Cloud & Events

- Marketing is responsible for developing internal and external communications to support business strategy and go-to-market initiatives. Marketing translates technical & product positioning into key market messaging that supports the brand and is compliant with regulatory requirements. Work includes:

- Coordinating client contact points to ensure consistent messaging to clients Defining targeted client segments and associated messaging

- Managing marketing infrastructure and content creation

- Creating or coordinating the production and distribution of advertising and promotional materials

- Identifying and executing key launch strategies and marketing plans ensuring messaging is consistent with brand marketing

- Monitoring and reporting of marketing performance against defined metrics

What we'll offer you

As part of our flexible scheme, here are just some of the benefits that you'll enjoy

- Best in class leave policy

- Gender neutral parental leaves

- 100% reimbursement under childcare assistance benefit (gender neutral)

- Sponsorship for Industry relevant certifications and education

- Employee Assistance Program for you and your family members

- Comprehensive Hospitalization Insurance for you and your dependents

- Accident and Term life Insurance

- Complementary Health screening for 35 yrs. and above

Your key responsibilities

- Taking responsibility for the targeted use of all modules in the Salesforce Marketing Cloud Extending Marketing Cloud beyond declarative configuration - including building integrations, and developing dynamic/personalized experiences utilizing HTML, CSS, AMPscript and others

- Training and coaching internal teams to promote effective usage of Marketing Cloud

- Closely collaborating with development teams (Salesforce CRM, Business Intelligence/Data Warehousing, Analytics, Web Operations) as well as stakeholders from Sales and Marketing as well as Communications

- Collecting requirements and helping with release testing for continuous development of Marketing Cloud capabilities

- Supporting creation of event registration pages with our event management tool and related email communication

Your skills and experience:

- First professional experience in marketing automation with an eye for detail

- Good understanding of CRM concepts and interfaces between Salesforce CRM and mass mailing systems as well as content management systems

- Experience in email communication best practices and expertise in SFMC Journey Builder, Email Studio, Content Builder, Web Studio, AMP Script and SQL is required

- Experience with Marketing Cloud Personalization (Interaction Studio) and Data Cloud (CDP) preferred

- SFMC Email Specialist Certification and/or Developer Certification and/or Sales Cloud Administrator Certification is a plus

- Experience supporting end users, requirements gathering and documentation

- Communication skills in English - both written and verbal

- Bachelor and/or advance degree