Big Picture
Build a nationwide chain of schools positioned as explained under. Starting out with developing 3- 5 schools in Maharashtra and Gujarat in the coming 3 years. Targeting 15 schools in 5 years and 60 schools in 10 years.
Brand Positioning to customers - Innovative school built on the following:
- Strong communication skills
- Winning strategy for high marks
What we’ll be doing on the inside - Flipping the classroom (more experiential learning in class content delivery more at home)
- Iterative studying ( continuous assessments and both teaching and learning based on assessments)
- Dramatics, debate etc. for English development
Where?
We have a preference towards tier 3 & 2 cities. With an ideal situation being that there is
- Economic activity (Industry, port etc.)
- New money (creation of a upwardly mobile class)
- No good school in the city/ Severe shortage of good schools
Target Customers
- Upwardly mobile
- Educated or high aspirations for their kids
- Ability to pay 25-30K
Why this profile? We have found, through experience that serving a clientele that gets attracted to 12-18K fees means that you cannot hire quality teachers and that the clientele is not receptive to “different” pedagogy.
Major Players in the chain of schools market
- Podar http://www.podar.org/
- DPS www.dpsfamily.org/
- DAV
- VIBGYOR www.vibgyorhigh.com/
Current Status
- Currently running one school successfully in Navi Mumbai
- Shortlisted sites for 2 new schools
- Developed centralized curriculum and assessment
Finance
- Privately financing 3 schools
- Tying up with real estate investors for balance schools
Role - Director of Operations for the chain of schools.
Responsibilities would include:
- Supervising development of the schools
- Set up systems and structures for the individual schools and the chain of schools
- Developing a scalable model to be implemented across the nation
- Managing the operations of the schools through their individual principals
- Assembling a Team
- Mentoring the leadership
- Develop systems for knowledge transfer within the group
Please send your resume to careers@vishwajyot.com
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