Operational Analytics Role - KPO

Experience:

- Bachelor's Degree with 3+ years of experience in data analytics, or Master's Degree with 2+ years of experience in data analytics, or PhD.

Must have:

- Marketing analytics experience

- Experience across different analytical methods like hypothesis testing, segmentation, time series forecasting, test vs. control comparison etc.

- Predictive modeling using Machine Learning

- Experience with unstructured data analysis, e.g. call transcripts, using Natural language Processing (NLP)/ Text Mining

Good to have:

- Experience in financial services

- Digital Marketing and/or Digital Experience domain knowledge

- Experience in Customer Journey analytics

Skills:

Analytical Skills:

- Proficient in formulating analytical methodology, identifying trends and patterns with data

- Has the ability to work hands-on to retrieve and manipulate data from big data environments

Tools and Platforms:

- Proficient in Python/R, SQL

- Experience in Hive

- Proficient in MS Excel, PowerPoint

Good to have:

- Exposure to journey analytics tools like ClickFox/ BryterCX/ Pointillist

Soft Skills:

- Strong analytical and problem-solving skills

- Excellent communication and interpersonal skills

- Be organized, detail oriented, and adaptive to matrix work environment