OpenPlay - Manager - Pay Per Click

Company Brief:

About Openplay Technology Pvt. Ltd.

OpenPlay is a leading multi-player skill-based gaming company in the real money gaming space and is part of the Nazara Group. Founded in 2010, the company has achieved a rare dual feat of consistent growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay provides the perfect atmosphere for creativity and development for its people through a culture of empowerment, openness, and collective ownership.

The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from $1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%.

Our flagship brand Classic Rummy is based on the traditional 13-card rummy and is redefining the gaming experience for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and responsible gaming. Open play is aiming to be India's largest vernacular social gaming platform on the back of product innovation and data-driven player lifecycle management. The company with over 1 million + players was recently acquired by Nazara Technologies Ltd. in 2021.

To know more about us, please log on to https://www.openplaytech.com/

About Nazara Technologies Pvt. Ltd.

Nazara is a leading diversified gaming & sports media platform with a presence in India, Africa, and North America. It is the only listed gaming entity in the country and has a market capitalization of over USD 600M. Nazara has built the most diverse gaming ecosystem across interactive gaming, eSports, RMG, ad-tech, and gamified early learning. Its subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited, Datawrkz, and WildWorks among numerous others.

Responsibilities

Campaign Management

- PPC campaign management, campaign structuring, campaign performance, checking mails and respond, optimize the campaign for increase in orders

- Landing page analysis, check coupon codes, Ad creations

- ROI management, traffic management

- Maintain keywords at top position, Identify negative keywords

- Identify, design and implement new strategies to improve performance

- Check site functionality, identify revenue opportunities

Research & Analysis

- Competitor analysis, Website analysis, Keyword research, adding new keywords, Bid rate analysis, monthly budget analysis.

Reports

- Campaign behavior, Campaigns Performance

- PPC ROI, DPR, Coupon code validation, daily, weekly, monthly reports

Desired Skills: Good communication skills (written & verbal), interpersonal skills, navigating skills, research skills, analyzing skills, independent thinking, problem solving, Decision making, quick learner, eye for details, content writing skills, time management, planning, organizing, innovative/ creative skills, ability to work under pressure.

Technical Skills: Complete command on search engines, ability to work on big campaigns, Strategy formation and implementation, ROI management, competitor research and analysis, through understand of google ad words and its behavior, ad center, google analytics and other analytic tools.

Nature of the position:

The characteristic of the position is to work on ad words and understand the behavior to update the campaigns along with identifying and suggesting the revenue areas.

Purpose of the Position:

The objective of the position is identifying the opportunities, develop new strategies and implement them through campaigns, and focus in the areas of ROI management and project management through a systematic process oriented methodology.

Location: Hyderabad