OpenPlay - Content Writer

Content Writer

Position: Content Writer

Job Description:

Classic Rummy is seeking a dedicated Senior Creative Strategist to orchestrate our brand's story across various communication channels. This is not your run-of-the-mill writing job; we need a creative thinker who can delve into the ethos of our brand and carve out narratives that position Classic Rummy as the most honest rummy game in the market. Your role will be to liaise closely with our product, design, and marketing teams to craft compelling messages that resonate with our audience and align with our brand identity.

Responsibilities:

- Write concise and engaging copy across all channels that reflects our brand voice and tone.

- Write content for communication elements such as app banners, emailers, SMS, push notifications, Facebook ads, video scripts, etc.

- Proofread and edit your own copy to ensure accuracy, consistency, and quality!

- Work on promotional content that highlights our app's benefits, USPs, and CTAs

- Research, plan, and execute new content strategies to increase user engagement and loyalty.

- Understand project briefs, develop key messages for campaigns, and conceptualize the master look of the campaign along with the designer!

- Develop simple landing pages to educate users about product features or game types (how to play, FAQs, T&Cs, etc.)

- Learn on the job about the best practices in the online gaming industry.

Qualifications:

- Minimum 3-5 years of experience as a copywriter

- Experience in user engagement copywriting for push notifications, SMS, and emails

- Experience in writing content for daily promotions and specific offers

- Preferred experience as a copywriter in a B2C mobile apps

- Extra points for having worked in a gaming company (good to have, not a must-have)

- Excellent attention to detail - able to spot grammatical errors and formatting mistakes.

- A passion for gaming and a keen interest in the online gaming industry