Open Secret - Head - Creative Marketing

Job Type: Full-time

About Open Secret :

- Open Secret is a platform with a vision to make every Indian family snack better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors and funded by prominent investors: Ananta Capital, Sixth Sense, Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal) and Vivek Gambhir (Director and former CEO, Godrej Consumer Products).

- The goal is to become the most preferred F&B platform for families by un-junking their favorite food & beverages. Open Secret is currently available through their website at multiple ecommerce platforms, and across offline stores Pan India where they sell their entire range of un-junked snacks along with other partner brands including; Nutty Cookies, Nutty Chips, Flavoured Nuts, Nutty Shake Mixes , Chocolates, Nutty Spreads etc.

About the job : We are looking for a D2C Manager with an intrapreneurial & growth mindset. A hustler who is data driven, can execute out of the box ideas. This role requires that the candidate has have high sense of ownership & capacity to function independently.

Responsibilities:

Brand Management:

- Develop and execute comprehensive brand strategies to enhance brand awareness and equity.

- Ensure brand consistency across all marketing channels and touchpoints.

- Collaborate with cross-functional teams to integrate brand messaging into various campaigns and initiatives.

Campaign Management:

- Lead end-to-end planning, execution, and optimization of marketing campaigns to meet brand and business objectives.

- Oversee the creative development process, ensuring that campaigns align with brand guidelines and resonate with target audiences.

- Work closely with internal and external stakeholders to ensure seamless execution of integrated campaigns.

ROAS (Return on Ad Spend) Optimization:

- Implement performance marketing strategies to maximize ROAS across various digital channels.

- Analyze campaign data and metrics to optimize targeting, creative elements, and messaging for improved performance.

- Stay abreast of industry trends and best practices to continuously enhance ROAS.

Performance Marketing:

- Develop and implement performance marketing initiatives, leveraging channels such as PPC, social media, and display advertising.

- Utilize data-driven insights to optimize campaigns, improve conversion rates, and drive customer acquisition and retention.

- Collaborate with the analytics team to measure and report on the effectiveness of performance marketing efforts.

Creative Marketing:

- Oversee the creation of visually appealing and impactful creative assets that align with brand guidelines and resonate with the target audience.

- Collaborate with internal and external creative teams to bring innovative ideas to life.

- Ensure that creative elements contribute to the overall success of marketing campaigns.

Qualifications :

- Proven experience in brand management, campaign management, and performance marketing.

- Strong understanding of digital marketing channels and techniques, with a focus on maximizing ROAS.

- Creative mindset with experience overseeing the development of compelling visual and written content.

- Proficient in marketing analytics tools and platforms.

- Excellent communication, collaboration, and project management skills.

- Degree in Marketing, Business, or a related field.