Open Secret - D2C Brand Marketing Role

Open Secret - D2C Brand Marketing

About Open Secret:

Open Secret is a platform with a vision to make every Indian family snack better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors and funded by prominent investors: Ananta Capital, Sixth Sense, Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal) and Vivek Gambhir (Director and former CEO, Godrej Consumer Products).

The goal is to become the most preferred F&B platform for families by un-junking their favourite food & beverages. Open Secret is currently available through their website at https://opensecret.in, multiple ecommerce platforms, and across offline stores Pan India where they sell their entire range of un-junked snacks along with other partner brands including; Nutty Cookies, Nutty Chips, Flavoured Nuts, Nutty Shake Mixes , Chocolates, Nutty Spreads etc.

Responsibilities:

- Scale traffic in a profitable fashion across performance marketing, affiliates, influencer and organic

- Lead all retention efforts across digital channels; CRM, telemarketing, etc.

- Work closely with the product and tech teams to optimise storefront and listings for conversion, basket building, and profitability

- Co-create GTM for onboarded brands and categories along with the category managers to deliver on monthly revenue and growth targets

- Manage and grow a nimble and diverse team to deliver on above goals

Requirements:

- 4 - 5 years business and / or marketing experience in relevant startup and e commerce.

- Strong experience using performance marketing to drive traffic growth and brand awareness

- Strength working with cross functional teams in a high growth environment