OnsiteGo - Brand Manager

Responsibilities :

- Analyze brand positioning and consumer insights

- Translate brand elements into plans and go-to-market strategies

- Responsible for executing both ATL and BTL campaigns Pan India

- Lead creative development to motivate the target audience to - take action-

- Coordinate with creative agencies to manage campaigns right from ideation to production

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics.

Requirements :

- 4-6 years of prior experience working as a Brand Manager

- Past experience of working with Consumer focused brands at Startups/FMCG/Banks preferred

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- MBA in marketing or a related field preferred