Online Marketing - SEM/PPC

We are seeking an experienced search marketing (SEM) professional to join our dynamic team.

Performing online team as SEM Executive.

This person will be responsible for managing search engine marketing (SEM) and PPC? Google Display Network (GDN) display campaigns with the ultimate goal of increasing visibility,traffic, customer acquisition and revenue.

Responsibilities

- Must be a specilaist in google adwords

- Manage, execute and optimize search engine marketing (SEM) and Google Display Network (GDN) based display and contextual campaigns across various search platforms for multiple geographies.

- Plan and create SEM/GDN/PPC campaigns adhering to best practices.

- Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping.

- Manage and optimize campaign on going basis to ensure campaigns acquisition and revenue targets are met.

- Manage the implementation of SEM/GDN campaign strategies for keywords, ad copies/images, campaigns and networks.

- Ideate innovative ways of reaching target audience or meet defined marketing objectives through SEM/GDN campaign.

- Generate daily, weekly, monthly and ad-hoc campaign performance and other reports.

- Create and maintain project plans to update internal stakeholder on status of campaign performance and issues.

- Responsible for gathering and maintaining competition information relevant to search and other digital channels.

- Stay on top of current search engine news, trends, SEM practices, and emerging items of interest and sharing these with the team.

Salary will be commensurate for the right candidate

Please write to fabiola@falconconsulting.co.in