Online Marketing Manager

Key Responsibilities:

- Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs

- Manage key marketing channels including: SEO,PPC, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, data feed strategy, social media etc.

- Serve as an in-house SEO expert, develop and maintain SEO strategy and project plan

- Reporting, analysis and on-going optimization of all marketing channels.

- Research, identify and implement new online traffic and customer acquisition opportunities.

- Ongoing planning and implementation of customer acquisition activities.

- Manage Marketing Executive and outside agencies.

- Other projects and duties as assigned by Director

Required skills / attributes

- Bachelor degree, or equivalent, with a minimum of 7-10 years of experience in online marketing

- Should be Tier 1 or Tier 2 Institute

- Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retention.

- Proven success managing an SEO,PPC, SEM and social media initiatives

- Expert in Search Engine Marketing, including Google, Yahoo, Bing

- Experience with website analytics tools (Google Analytics)

- Strong data analysis skills and knowledge of Microsoft Excel

- Highly energetic and self-motivated

- Results driven - focus on revenue and traffic growth

- Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines

- Excellent written and verbal communication skills.