Online Marketing Manager

Skills & experience includes:

The Applicant should have ability and orientation to work independently and closely monitor the success metrics.

- Experience in Search Engine Marketing (SEM)

- Experience in Pay Per Click Management (PPC)

- Experience in Omniture (Search Center & SiteCatalyst )

- Experience in Web Analytics

- Experience in Google Adwords

- Experience in Google Analytics

- Experience in Adwords competitive analysis tools

- Experience in Yahoo Web Analytics

- Experience in Landing Page Optimization

- Experience in A/B and Multivariate Testings

- Experience in Search Engine Optimization (SEO)

- Experience in CMS Like Word press, Joomla etc

- Applicant should have at least 3– 6 years of relevant experience

- Candidates having relevant IT/software/management experience will be preferred

- candidates having experience in a start-up would be having an edge

- Knowledge of Marketing automation tools like Marketo, Eloqua, ConstantContact etc

- Educational Qualification – Graduate, preferably with MBA degree from tier-1 institutes

Duties and Responsibilities :

- Understand Company's Marketing strategy.

- Create a road-map to take the marketing efforts to next level

- Communicate with other internal stakeholders and work independently

- Break down the objectives into tasks and activities

- Closely monitor the success metrics of various online campaigns that are running and trouble shoot any issues that may arise