OneAssure - Marketing Manager

Key Responsibilities:

This position requires you to lead all the marketing efforts at OneAssure. You will be required to work on both the supply and demand funnels for OneAssure to ensure:-

1. Demand lead creation at the lowest CAC's

2. High-quality partner acquisition

You will be the first marketing hire in the leadership team and the second marketing hire in the company.

About OneAssure:

We are a young insurance technology start-up that is trying to augment humans with technology to enable them to sell more and therefore lead to higher earnings.

We are looking for people who share our vision, are passionate about fintech, and have the potential to become thought leaders in the field.

Roles & Responsibilities:

1. Experiment and optimize marketing campaigns across channels to deliver high-quality customer and partner leads.

2. End-to-end marketing strategy planning, budgeting, resource allocation, and its implementation.

3. Build content with high SEO value to drive organic traffic for:-

4. Generating customer leads,

5. Partner engagement and upskilling

6. Create engaging social media posts across multiple platforms to engage with multiple business stakeholders.

7. Lead all the training efforts of OneAssure partners regarding social media marketing to aid them in generating leads.

8. Come up with creative strategies to engage with OneAssure partner network, Social media influencers, and end Customers of OneAssure business partners

9. Be the one-stop owner of all content across all OneAssure web and mobile platforms

10. Make data-driven decisions by monitoring all relevant metrics across different funnels and channels

11. Control the customer acquisition cost and optimise marketing spends

12. Work closely with internal sales teams & product team, and external agencies

Experience Required:

- 3-7 years of marketing experience in early and growth-stage companies.

Skills Required:

1. Strong communication, networking, and persuasion capabilities

2. Data-driven problem-solving attitude

3. A go-getter with a positive attitude and the ability to think outside the box