About the role:
OML's agency team - the Global Creator Network is looking for a Creative Strategist and Copywriter to drive our work at the intersections of all the opportunities that digital branded content represents.
You will be hands-on responsible for conceptualization, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members - you must be able to operate autonomously as required while maintaining creative integrity.
Key responsibilities:
- Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
- Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers' feelings, attitudes and behaviors, and cultural trends
- To break down the brief and approach it strategically - from studying local consumer behavior to following global media trends and helping create ideas that translate into branded content that brings both organic PR and shares/views for the brand
- Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist
- Confident in developing disruptive ideas for the brand - We want you to break the internet
- Effectively plan creative solutions all through - concepting, writing and managing campaign output
- Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client's needs are met.
- Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
Qualifications and Prior Experience:
- 3+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house
- A keen eye and ear for observation - of both media/industry trends and consumer behaviour
- A proven track record of being able to translate consumer insights into 360 brand-led ideas
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
- Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc
- Strong creative vision with an understanding of business objectives
- Track record of creating ideas for global or large regional brands.
- Expertise in social best practices across platforms.
- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
- Proven experience in building insight-driven solutions for brands across categories.
- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.
- Ability to work collaboratively with different teams and departments to create something great
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