Omega - Manager - Digital Marketing

DIGITAL MARKETING MANAGER

ABOUT THE COMPANY :

- Today, most of us lead boring lives. You wake up dreading the new day. You'll eat breakfast while staring at a Youtube video, and then, leave for studies/work. The rest of the day, you'll endure stressful assignments, boring chats with so called "friends", and infinite Instagram scrolling, only to get home and find comfort in Netflix. You go through the same shit every day, and slowly, your life becomes a blur.

- We think there is a way out of this mess- having interesting friends. Friends who love the same things as you do. Friends you can hang out and have endless conversations with. Friends who bring fun, adventure and happiness to an otherwise dull life.

- We are a tech startup. Our app "alyke" aims to help you find friends, near you, who share your interests. We want to make everybody's life a little more exciting by helping them to find awesome friends.

ABOUT THE JOB :

- Fundamentally, this job is about planning, developing and executing marketing strategy to make more people aware of our app and its purpose. Our marketing will be heavily focused on digital channels such as social media ads, video-content marketing and influencer partnerships. We expect you to have a deep understanding of online user behavior, SEO, audience targeting, and pay-per-click ads.

- Creating a famous brand takes ingenuity- Developing novel ideas, generating creative campaigns, using marketing channels which are ignored by others. Relying on age-old strategies won't get you anywhere. Thus, a fresh and youthful take on marketing is required.

- This is a role for someone who knows how to mix a wild idea with a practical pitch. Someone who has an eye for talent, a nose for bullshit, ears close to the ground, and the creative mind of a conductor. Someone who recognizes an opportunity when they see one, but knows how to steer clear of high effort low reward mirages. You see things other people miss, and you know how to put leverage to good use.

- Currently, we don't have a marketing department. This means you'll initially be expected to identify, vet, choose, and manage external vendors/agencies as well as potential employees for your marketing plan.

Additional Responsibilities :

- Financial capability to budget, track and optimize marketing spend

- Collecting and analyzing marketing metrics

- Reach out to groups, organizations, movements, events, and other brands we should be partnering with

REQUIREMENT :

Qualification : Digital Marketing MBA or equivalent

Experience : At least 2 years (preferably in consumer/tech startup)

Additional skills : SEO, market research, and a good sense of humor is greatly appreciated :)

Location : Noida/Delhi/Ghaziabad