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30/03 Aparajita Renwa
Manager - HR at OLA Foods

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OlaMoney - Associate Director - Category Marketing (8-12 yrs)

Bangalore Job Code: 908367

OlaMoney is one of the fastest growing Fintech companies in India with an active customer base of 27 million+ customers. It is reinventing and fundamentally simplifying the customer experience for various financial products.

OlaMoney started as a wallet service provider as part of the larger Ola group but is now present in 3 additional verticals: Postpaid, Credit Card and Insurance. Some of our key highlights are: -

OlaMoney is India's largest postpaid/ pay later services provider. OleMoney postpaid on Ola is 2.5X bigger than OlaMoney wallet.

OlaMoney is the world's largest micro-insurer and facilitate sales of over 20M policies to customers every month

OlaMoney SBI Credit Card is the most rewarding travel credit card and the first of its kind digitally.

Key Roles/Responsibilities -

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth

- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention

- Develop and execute OFS-wide and cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap

- Establish and create a world-class destination for the products including Landing pages, homepage(s), app zones and more

- Conducting in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals

- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase

- Meet business goals while ensuring world class customer experience

Experience & Skills Required -

- 8+ years of FMCG marketing experience and 1-2 years of consumer internet marketing experience

- Demonstrated ability to take products from conception to successful launch and adoption

- Demonstrated ability to work with cross-functional teams including product, business, analytics, creative and leadership, to drive marketing and influence product roadmaps and strategy

- Strong understanding of marketing channels - both digital and non digital

- Demonstrated ability to find actionable, data-driven insights to shape product offering and marketing strategy based on deep understanding of our customers

Women-friendly workplace:

Maternity and Paternity Benefits

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