Olacabs - Marketing Manager

Marketing Manager

Responsibilities:

- Deciding marketing mix and finalizing media strategies to drive optimum demand across all cities/products

- Creating marketing calendar; Devising and executing monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives

- To act as an interface with the Media agencies and vendors to ensure implementation of ATL and BTL campaigns.

- Developing and recommending the placement, production & promotional activities to ensure that the marketing objectives are consistently met.

- Work to identify the best RoI initiatives to build awareness and encourage trial across channels – Print, Radio, SEM, TV, etc.

- Knowledge and hands-on experience of online display advertising, PPC and affiliate networks, Mobile marketing

- Conducting competitor and industry analysis by keeping abreast of market trends.

Desired Candidate Profile:

- 1-5 years of Brand Management/Advertising/Media Planning/ BTL experience, MBA preferred

- Experience in planning and executing marketing plans

Company Profiles:-

Olacabs is an online car aggregator and the first of its kind to be launched in India. Started in 2010 by two IIT Bombay graduates , we are young and energetic company based in Mumbai. Nothing excites us more than using technology to bring the same efficiency and customer experience to the car rental industry that you expect from flights!

We're looking for extremely talented people to help us bring the transportation industry into the 21st century. Your contributions will not just move bits, but move actual people. Are you up for the challenge?

For more details login to www.olacabs.com