OlaCabs - Category Marketing Manager - IIM/MDI/IIT/NIT

Job Description : Category Marketing Manager

Job Location : Hyderabad

Role Summary : The role reports to the City Head for Ola and will spearhead Ola's business for category and manage growth and P&L for the same in Delhi.

Stakeholders : All functions (Product, Marketing, Finance, Legal), Reporting relationships (CMO / COO Cabs / Category Head / City Head), City / Zonal Teams

Responsibilities :

- Responsible for topline and bottom-line growth in the category

- Understand and analyze the market positioning for the category, market trends and SWOT and create strategies for fortifying business based on it

- Instill ownership and effective coordination across the functions by working as a liaison between the Category team and City team

- Provide inputs on pricing strategy of the category based on market potential, consumer insights, margins, competitive signals

- Ownership of all category specific marketing activities both on the demand and supply side

- Develop supply initiatives in terms of supply marketing, supply acquisition and retention, and coordinate with relevant stakeholders across all cities

- Responsible for category level fulfillment (utilization of the existing fleet of cabs in the category)

- Continue to grow revenues and customer/driver base across the category

- Constantly strive for better customer / driver experience and quality levels

- Cross-Functional association with Marketing, Supply, Analytics, Central, Product, Finance etc. to drive growth and profitability of category at city level

Qualifications & Background :

- Premier B-school focus on general management and marketing (IIM MBA NMIS IIT/IIM)

- Engineering degree from premier engineering college will be preferred

- 3-5 years of marketing & category management experience in e-commerce or FMCG industry

- Candidates with exposure into online industry with prior experience in top Retail, FMCG or Consulting industry background will be preferred

Competencies :

- Very strong on business operations fundamentals, conceptual thought process

- Strong numerical and analytical aptitude

- Strong Influencing skills

- Proven experience leading cross-functional projects; very strong in influencing & driving change behaviors

- Ability to think and react in a high-energy, fast-paced environment

- Good organizational and project management skills including prioritizing, scheduling, time management

- Passion to architect and experiment with new ideas; ability to think through these pilots/initiatives and deliver clear outcomes

- Ability to translate strategies into execution plans and drive them to completion

- Minimum 3-5 yrs experience

Pedigree top IIM MBA NMIS IIT/IIM only