OlaCabs - Category Manager

Job Title: Category Manager

Location: Mumbai

Reporting to: Category Head

About Us :

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India's most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 6,00,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms.

Roles and Responsibilities :

Responsible for topline and bottom-line growth in the category.

- Understand and analyze the market positioning for the category, market trends and SWOT and create strategies for fortifying business based on it.

- Instill ownership and effective coordination across the functions by working as a liaison between the Category team and City team.

- Provide inputs on pricing strategy of the category based on market potential, consumer insights, margins, competitive signals.

- Ownership of all category specific marketing activities both on the demand and supply side.

- Develop supply initiatives in terms of supply marketing, supply acquisition and retention, and coordinate with relevant stakeholders across all cities

- Responsible for category level fulfilment (utilization of the existing fleet of cabs in the category)

- Continue to grow revenues and customer/driver base across the category

- Constantly strive for better customer / driver experience and quality levels

- Cross-Functional association with Marketing, Supply, Analytics, Central, Product, Finance etc. to drive growth and profitability of category at city level

Experience & Skills

- Engineering degree from premier engineering college will be preferred.

- 5-7 years of marketing & category management experience in e-commerce or FMCG industry

- Candidates with exposure into online industry with prior experience in top Retail, FMCG or Consulting industry background will be preferred

Competencies:

- Very strong on business operations fundamentals, conceptual thought process

- Strong numerical and analytical aptitude

Strong Influencing skills :

- Proven experience leading cross-functional projects; very strong in influencing & driving change behaviours

- Ability to think and react in a high-energy, fast-paced environment

- Good organisational and project management skills including prioritising, scheduling, time management

- Passion to architect and experiment with new ideas; ability to think through these pilots/initiatives and deliver clear outcomes

- Ability to translate strategies into execution plans and drive them to completion

- Minimum 5-7yrs experience