OlaCabs - Brand Associate Director - IIM/ISB/XLRI/FMS - Ola Play

Job Title: Brand - Associate Director

Team - OLA - Play

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India's most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment.

Ola is committed to its mission of building mobility for a billion people. Using the

Ola mobile app, users across 110 cities can book from over 6,00,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride- sharing respectively. The app is available on Windows, Android and iOS platforms.

Roles and Responsibilities:

- A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.

- They work closely with many teams, including product managers,researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed.

- Overseeing the production of TV adverts, newspaper and magazine advertisements, email campaigns, websites, exhibition stands, events and road shows and liaising with art designers, copywriters, media buyers and printers.

- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.

- Monitoring product distribution and consumer reactions through focus groups and market research.

- Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget

Work with key stakeholders to implement campaign activity including :

- Product marketing team, digital marketing teams, brand, customer services, admissions, international, regional, business development, PR and program leaders.

- Be responsible for the production and sourcing of all campaign materials.

- Deliver campaign activity presentations and regular results presentations.

Experience & Skills :

- MBA from Premier B School is a must.

- Relevant experience of minimum 8 years required in FMCG, Telecom or other consumer facing companies. Prior startup experience is a plus.

- Excellent communication skills

Qualifications : MBA (IIM/ISB/XLRI/FMS) only