OLA Foods - Associate Director - Category

Key Deliverable :

- Responsible for the portfolio design, growth and profitability of a category of brands

- Own the market and consumer research, competitive intelligence and trend mapping to mine actionable insights

- Own the design and development of new products and categories in collaboration with the R&D team

- Responsible for the phase wise launch of products/brands across the network of kitchens post achieving product-market fit

- Ensure product availability and quality in co-ordination with the supply chain, training and quality teams

- Drive revenue growth across the phases of the brand: launch, growth stage and steady state

- Collaborate with revenue and planning team on pricing, promotions and inventory planning

- Drive favorable category margins through pricing, discount and COGs optimization.

KRA :

- Research and Insights

- New product development

- Launch and Rollouts

- Product Availability and Quality

- Revenue Growth and Gross Margins

Supporting Actions :

- Collaborate with NPD team

- Collaborate with Central operations, City Managers and Training teams

- Work with central supply chain

- Work with revenue and marketing teams