Ola Electric - Digital Marketing Manager

This role will strategize and execute performance marketing strategy across all digital channels. Primary goal would be to acquire quality users and drive revenue.

Specifically:

- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, Tiktok, YouTube, Affiliates and others.

- Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimization

- Perform ongoing paid keyword discovery, expansion and optimization

- Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals

- Coordinate with the graphic design team/agency to get creatives made for ads

- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost

Required Skills and Experience:

- 4-6 years hands on campaign and budget management experience with high growth consumer tech startups.

- Proven experience of running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, Bing, affiliates and others

- Proven experience of running display campaigns across ad networks

- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others as well as with tools such as Clevertap/Mixpanel etc

- Experience running campaigns for direct online purchase products as well as those requiring manual sales/tele-calling type products would be a huge plus.

- Working knowledge of HTML, CSS, and JavaScript development and constraints preferred

- Prior experience in a consumer fintech or financial institution would be a plus

- Experience running awareness/R&F campaigns across digital channels a big plus

- Exposure to programmatic would be a plus.