OJ Commerce - Manager - Product Marketing

- This role involves driving the marketing efforts for a product line with a compound annual growth rate (CAGR) of 70% to achieve the targeted revenue run rate of US$ 200 million in three years.

Responsibilities :

- The successful candidate will manage all aspects of pricing, promotions, channels, and advertising for the product line, with responsibilities including:

- Assessing the strengths and weaknesses of our product line, promoting it across all major channels

- Identifying essential product features to be promoted and tracking the effectiveness of the campaigns across channels to boost the product line against competitors

- Recognizing opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths

- Collaborating with key channel managers to ensure alignment with budgets, fostering success in both ad-driven and organic growth to achieve sales targets within the product line's cost budgets

- Developing and maintaining relationships with stakeholders in online marketplaces and digital channels

- Comparing products against competitors in terms of features, pricing, and listing quality.

Skills :

- Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels

- Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing

- Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning

- Exceptional qualitative and quantitative analytical skills

- Ability to navigate a dynamic and complex ecosystem

- Adept at building relationships with both internal and external stakeholders

- Advanced proficiency in Excel and outstanding written and verbal communication skills