Ogilvy - Senior Analyst - Marketing Intelligence

The Senior Analyst: Market Intelligence plays a vital role in supporting Ogilvy planning teams by providing data driven consumer and market understanding. The ideal candidate is a curious, analytical thinker, results and detail oriented. You must be a self-starter, have a deep knowledge of data sources, how to use the same to synthesize insights and help in the planning process.

Responsibilities include :

- Support on assignments from multiple countries

- Understanding market research data sources like Euromonitor, Mintel, GWI, TGI, Statista and digital research tools like SEMRUSH, Comscore, Similarweb, Talkwalker etc.

- Conducting data pull and understanding the data to offer actionable insights across categories.

- Quantitative and Qualitative analysis of the data from multiple sources and synthesis of insights. Converting analysis into a narrative on Powerpoint and work with Planning teams to finetune

- Continuously focusing on acquiring/improving domain knowledge and expertise to become expert on the market research data sources.

- Converting frequently asked requirements into visual dashboards

What we are looking for:

- 3 to 4 years of experience in research/ consulting roles with exposure to a wide variety of secondary data sources

- Ability to integrate data from multiple sources and analyze the same to mine insights

- Strong storytelling, Excel and Powerpoint skills

- Excellent expression in English

Desirable

- Exposure to Tableau/ Google Data Studio

- Exposure to search and social data sets