Octro - Manager - App Store Optimization (2-7 yrs)
Job Description :
You will manage App Store Optimization for the Octro Inc portfolio of games, which includes :
- Analyze performance of Gameloft games on the app stores platforms
- Drive organic acquisition on the App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
- Setup an ASO strategy to optimize and improve game page conversion rates
- Optimizing conversion rates for app store pages by utilizing various content and visual tools.
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
- Provide guidelines and recommendations to game teams for how to maximize discoverability and conversion rates based on analytics
- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
- Follow the impact (downloads and revenue) of the optimizations implemented for our products
- Develop and update the company's App Store Optimization strategy and guidelines.
- Develop an expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
- Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
- Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates.
- Work with intelligence tools, dashboards, data and data-based decision-making processes.
- Collaborate with Game Designers, Product Managers, Graphics teams for Art and Graphics.
Qualifications Must have/Nice to have:
- Excellent analytical skills
- A good understanding of the mobile gaming market
- Ability to communicate across a number of levels and be able to influence development and marketing teams
- Excellent written and verbal communication skills
- Demonstrated ability to manage projects and lead them through to implementation
- Ability to work under your own initiative
- Vast Experience with SEO and ASO
About Octro Inc :
Octro is one of the biggest and fastest growing mobile gaming companies in India founded by Mr. Saurabh Agarwal, a Stanford Alumnus, in 2007. Octro is a technology driven organization at heart, and take pride in the platforms it has created.
Octro was funded by Sequoia in 2014 and has more than 20+ successfully running games including top grossing casino games like Indian Rummy, Teen Patti etc. Octro has more than 80 million + download and 10 million + active users every week. It has offices in Noida and Chandigarh.
Today with our games topping among card games on Apps store & Google play store, we are growing week on week . We are also planning to further venture out in new domains and are looking out for Rockstars to be a part of this growth.