Oaktree - Manager - Marketing

Job Description: Marketing Manager

The Marketing Manager at Oaktree is responsible for planning, executing, and overseeing all marketing activities to enhance brand visibility, drive lead generation, and support business growth. The role requires strong leadership skills, strategic thinking, and a deep understanding of marketing principles.

Roles and Responsibilities:

- Campaign Management: Plan and execute marketing campaigns across various channels, including digital, print, events, and promotions.

- Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and communications.

- Market Research: Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities.

- Content Creation: Oversee the creation of marketing content, including website copy, blog posts, social media content, and marketing collaterals.

- Digital Marketing: Manage digital marketing efforts, including SEO, SEM, email marketing, and social media marketing.

- Lead Generation: Drive lead generation efforts and work closely with sales teams to convert leads into customers.

- Budget Management: Monitor marketing budgets and allocate resources effectively to achieve maximum ROI.

- Team Management: Lead and mentor the marketing team, fostering a collaborative and high-performing culture.

- Campaign Analytics: Analyze marketing campaign performance, track KPIs, and provide regular reports to management.

Years of Experience: 4+ years of experience in marketing, with at least 2 years in a managerial role.

Key Result Areas (KRA) for Marketing Manager:

- Lead Generation and Conversion: Implement lead generation campaigns and optimize conversion funnels to generate high-quality leads for the sales team.

- Brand Management: Ensure consistent brand messaging and positioning across all marketing channels and materials.

- Campaign Management: Plan, execute, and measure the performance of marketing campaigns across various channels, including digital, print, events, and partnerships.

- Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to identify opportunities for growth and innovation.

- Budget Management: Manage marketing budgets effectively, ensuring maximum return on investment for marketing initiatives.

- Marketing Collateral Development: Oversee the creation and production of marketing collateral, including brochures, presentations, and promotional materials.

Key Performance Indicators (KPI) for Marketing Manager:

- Lead Generation Metrics: Number of leads generated, lead conversion rate, and cost per lead.

- Marketing Qualified Leads (MQLs): Number of leads that meet the marketing team's criteria for potential customers.

- Brand Awareness: Measure brand reach, mentions, and sentiment across different channels.

- Marketing Cost per Acquisition (CPA): Track the number of new customers acquired through marketing efforts.

- Return on Investment (ROI): Assess the ROI for various marketing campaigns and activities.

- Website Traffic and Conversion Rate: Monitor website traffic and analyze the conversion rate for key actions, such as filling out contact forms or requesting quotes.

- Customer Retention and Loyalty: Measure customer retention rates and customer satisfaction scores