Nykaa - User Acquisition & App Marketing Role

- Own App Acquisition strategies: own end to end funnel of app install to purchase

- Run aggressive app install campaigns across platforms like Google Ads, Facebook Ads, Snapchat etc.

- Continuously measure key App metrics like MAU, DAU, converting users on a daily basis

- Explore new channels for customer acquisition for Nykaa. Measure, track and report on performance marketing efforts through structured dashboards

- Design creatives and communications for all Ads on a regular basis in accordance with website activities and focus categories

- Run CRM campaigns for the App users

- Strategize new app pushes, customer segmentations, audiences creation, real time notifications to engage users

- Would be required to work closely with cross functional teams such as brand management, design, retail, tech and content to plan for the monthly marketing campaign calendar for App pushes

- Develop new and innovative communications styles and design campaigns to improve user engagement on the App

- Use data-driven marketing strategy to identify trends/patterns & opportunities for innovation, and make optimization recommendations across the customers journey

- Should have run app install and marketing campaigns across Facebook, Google, RevX, Criteo, etc. for the ecommerce industry

- Should be strong in analyzing cohort and retention data and optimize campaigns as well as create audience segments for targeting

- Must be able to work with CPI and MAU targets for Install campaigns

- Must be able to work with ROI and revenue targets for App Engagement

- Should be comfortable using analytics tools like Clevertap, Appsflyer and Adobe Analytics