Nykaa - Senior Manager - Marketing

You will be responsible for owning the brand positioning and monthly campaign readiness for the Nykaa Fashion private label brands. For this role, attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities and data into benefits is crucial

Collection positioning: overall brand idea :

- Understand the collection USP/philosophy with design team and build launch story.

- Assist in defining the core communication for collection for marketing & branding.

- Ensure internal teams are well aligned on the communication for a synchronized launch.

- Grow the overall business of the brand working closely with the design / product team by driving marketing and branding initiatives across all touch points.

- Develop and lead brand positioning conversations and plans.

- Collection launch : Marketing pegs, product pegs

- Work on Monthly marketing pegs for The collection launch.

- Ensure all launch elements(Communication, Imagery) are ready before launch.

- Define opening brief for the content team as per different styles.

- Brief & review content for Social Media, Banners, Mailers, influencer marketing, and any other marketing communication channels.

- Plan visual imagery of collection as per the positioning.

- Brief & close shoot plan with agency/ internally (approvals).

- Plan and help execute videos at the category, sub-category & product level.

- Review overall launch on-site - opening lines, banner, image upload.

- Monitor monthly campaign, marketing pegs performance.

- Plan and execute collection launches across all touchpoints with attention to detail ( social, website, content, blogs etc ). Owning end to end content creation for the brand on a monthly basis .

Photoshoot plan :

- Define story for shoot & close the visual theme for collection.

- Define key products of collection & plan marketing shots for branding & marketing use.

- Ensure Coordination with studio team/agency to get images ready for launch on time.

- Review the folders pre & post upload for discrepancy or recommendations.

Monthly Reports :

- Maintain the monthly Marketing and product pegs launch plan sheets.

- Monitor and track overall business growth on a monthly, quarterly and annual basis to identify what works and does not work and drive business decisions.

- Weekly analysis of performance data through various tools like adobe analytics or internal data and pull insights.

- Create a monthly PL marketing report and have a strong understanding of what's working and not working on various channels.
 
Customer Insight :

- Conduct customer surveys to understand feedback for success/non- performance of collections, products overall feedback on the brand.

- Drive and own consumer understanding for the brand and share insights with the team regularly to drive business decisions.

Skills & Qualification:

- Masters degree in Business Management or Marketing is preferred

- Total 8-12 Years Experience in relevant Industry and domain will be preferred

- Excellent people management skills to interact with cross-functional teams and third parties

- Keen interest in lifestyle/fashion

- Strong creative mindset

- Thinking and problem solving ability to analyse data and draw conclusions

- Innovation and creative ability to come up with new ideas and bring them to life

- Take Initiative and follow-through - get going on tasks and see them through despite obstacles