Job Description : - Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns - Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Optimise install campaigns to improve cost per install, installation rates, post install performance. - Manage all the programmatic campaigns - from ideation to media planning and optimization. - Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. - Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. - Identify trends and insights, and optimize spend and performance based on the insights - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Instrument conversion points and optimizes user funnels - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Managing budgets and financial for digital marketing initiatives for the organization. Skills Required : - Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM. - Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry - Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics - Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution. - Customer centric and problem-solving mindset. - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Experience in setting up and optimizing Google Adwords campaigns

Mumbai

Nykaa - Performance App Marketing Role 

Nykaa - Performance App Marketing Role  ,Job Description for Nykaa - Performance App Marketing Role  in Nykaa in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Nykaa - Performance App Marketing Role  in Nykaa in  Mumbai for (10-12) years of experience. Apply Now!