Nykaa - Performance App Marketing Role (10-12 yrs)
Job Description :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Optimise install campaigns to improve cost per install, installation rates, post install performance.
- Manage all the programmatic campaigns - from ideation to media planning and optimization.
- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Managing budgets and financial for digital marketing initiatives for the organization.
Skills Required :
- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.
- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
- Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics
- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution.
- Customer centric and problem-solving mindset.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords campaigns