Job Description : - Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation - Pilot new campaigns that drive increased engagement and revenue - Create and continually refine channel strategy to increase acquisition, retention (CLV) and subscription rates - Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing and database management - Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans - Manage the distribution and presentation of CRM reporting and status to executive stakeholders - Distilling the business priorities into specific objectives and creating campaigns as per those objectives - Understanding consumption behaviour and establishing recommendation parameters - Building best practices in channel marketing with respect to databases, permissions, and campaign planning - Working with Data Analytics, Product, Technology and Communications teams to establish a smooth, timely and error free execution of daily campaigns - Dive deep into campaign performance data to identify opportunities for improvement - Develop strong hypothesis, conduct A/B analytics and make data-based recommendations - Build practices to continuously maintain key standards of domain reputation, CTRs, open rates, content to offer split and more. - Understanding &amp; driving the P&amp;L statement for Loyalty business &amp; making strategic decisions basis this - Drive loyalty share in business and new customer enrolment through comprehensive CRM Campaigns - Drive customer analytics within campaign decisions - impact decisions of the right brand offer mix - Develop audience segments by applying CRM learnings - Create test and learn approach to optimize performance and develop insights on best practices - Provide support in measurement and analysis of precision media campaigns Skills Required : - Proven experience driving large scale customer acquisition programs through direct response and branded experiences - Proven record of partnering cross functionally to create personalized customer experiences - Exposure to data-driven media strategies, and multi-channel CRM programs - Brings a consumer centric mindset to all projects - Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions

Mumbai

Nykaa - CRM & Loyalty Program Role 

Nykaa - CRM & Loyalty Program Role  ,Job Description for Nykaa - CRM & Loyalty Program Role  in Nykaa in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Nykaa - CRM & Loyalty Program Role  in Nykaa in  Mumbai for (10-12) years of experience. Apply Now!