Nykaa - Consumer Insights & Analytics Role

Knowledge and Skill / Qualification Requirements :

Experience :

- 10+ years of experience with Leading FMCG / E-commerce business

- Beauty industry experience Is a must

- Currently leading the Insights Function in the organization

- Previous experience of setting up or scaling an Insights team is preferred

- Expertise in insights & qualitative research (semiotic/ethnos/insight mining etc).

- High degree of comfort with data and analytics, quantitative research (syndicated & customized)

- Should have worked in a highly consumer-centric culture or even better played a role in shaping a consumer first- ethos in past organizations

- Demonstrated ability in a strategic role where complex, large scale and multiplicity of data was handled to arrive at solutions or insights for business problems

Education :

- MBA from reputed Institute will be strongly preferred

Skills

- A - first principles- thinker and creative problem solver who has the ability to see,think, apply and do beyond the obvious formulaic ways and models in solving a business problem

- The right balance between a high degree of listening and ability to hold their own and influence senior stakeholders

- An execution mindset, willing.

Key Responsibilities

- Leading Insights and Analytics function, you will put in place the Structure, Processes and Ways of Working in bringing a Consumer Voice to make decisions for Nykaa D

- The success of this function will depend on your ability to embed the consumer's voice and therefore the Insights function in a manner that it becomes an integral part of - how we work- in the service of positively impacting consumer experience, optimizing the user journey, and improving consumer lifetime value

- You will create a mid to long-term analytics roadmap to support business growth clearly defining the measure of success.

Job Description :

- Partner every function in making the consumer's voice easily accessible, relevant, and valuable to every internal stakeholder by turning it into actionable points for the various interface teams - business, product, content, marketing, brand comms etc.

- Play a significant role in providing insights and data-driven inputs towards developing the company's long-term strategies, including new product opportunities and other growth initiatives to meet the company's revenue and earnings targets.

- Complete responsibility for turnkey delivery of solutions (that help decision making

- Complete responsibility for turnkey delivery of solutions (that help decision making to solve business questions) that require synthesizing data, findings, and insights from a variety of qualitative and quantitative sources

- Stewardship that steers the entire - value unlock of insights- from creating the case for - Why- to articulating the objectives, designing the methodology, driving its execution, and eventually making its value understood, accepted and incorporated with key stakeholders in business discussions

- Ability to design and set up panels both internally and externally that give us a regular stream of insights that can impact business decisions

- Build a right-sized and right capability- team as well as a world class roster of agencies whose collective capabilities help address the evolving and growing needs of the business

- Making recommendations to influence marketing decisions, understand consumer profiles and drive brand strategies across the portfolio of products

- Ensuring relevant business metrics, which will be regularly tracked and reported to concerned stakeholders