NxtWave - Funnel Growth Specialist

About NxtWave:

NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with our CCBP 4.0 programs.

By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

NxtWave was founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur).

NxtWave helps Indian undergraduate students to get high-paid tech jobs, NxtWave has grown fast and established a Student Community of more than 2 lakh students from 3000+ colleges across India. In the last 12 months, CCBP 4.0 learners have been hired by 1500+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and more..

The Role : As a Funnel Growth Specialist, you'll play a vital role in driving NxtWave's growth by ensuring a seamless and engaging experience for potential students. You'll analyze our marketing and sales funnel, pinpoint areas for improvement, and design creative solutions to boost conversion rates at every stage of the funnel. This role demands a blend of analytical thinking, customer-centricity, and a passion for continuous optimization.

Key Responsibilities :

- Funnel Analysis: Conduct in-depth analysis of the sales funnel to identify bottlenecks, drop-off points, and areas for optimization.

- Problem-Solving: Generate creative and actionable solutions to address funnel leakages, working collaboratively with sales, marketing, and admissions teams.

- Campaign Ideation: Design and implement targeted campaigns, outreach strategies, and re-engagement tactics to improve lead conversion throughout the funnel.

- Customer Empathy: Develop a deep understanding of student motivations, pain points, and preferences to tailor solutions that enhance their experience.

- A/B Testing: (If applicable) Propose and execute A/B tests on landing pages, call scripts, outreach tactics, etc., to validate optimization strategies.

- Metrics Tracking: Define and monitor key performance indicators (KPIs) to track the success of optimization efforts and demonstrate impact.

Qualifications and Background :

- Education: Bachelor's degree in Business, Marketing, or a related field (preferred, but not mandatory).

- Experience: 1+ years of experience as a business consultant or funnel analysis or similar customer-facing problem solving role would be advantageous.

- Analytical Mindset: Proven ability to analyze data, identify trends, and derive actionable insights.

- Creative Problem-Solver: Natural talent for generating innovative solutions, thinking outside the box, and challenging the status quo.

- Excellent Communicator: Ability to articulate complex ideas clearly and present findings to stakeholders across teams.

- Customer-Centric: Passionate about understanding customer needs and motivations to create a frictionless experience.

- Self-Starter: Ability to work independently, manage multiple projects, and thrive in a fast-paced environment.

Desired Skills (Bonus) :

- Familiarity with marketing automation tools

- Basic copywriting or content creation skills

- Experience with A/B testing platforms

Work Location : Work From Office(Hyderabad)