Nutrabay - Design Manager

What will you do?

Are you a creative thinker with a passion for driving results in the world of performance marketing? Do you have a knack for crafting innovative and compelling marketing creatives that resonate with customers and boost conversion rates? If so, we have an exciting opportunity for you!

As a Creative Strategist at Nutrabay, you will play a pivotal role in our creative team, responsible for ideating, creating, and optimizing creative assets that drive growth and success for our e-commerce business. This role is perfect for someone who thrives in a dynamic, data-driven, and fast-paced environment.

Key Responsibilities:

Creative Strategy Development:

- Collaborate with cross-functional teams, including marketing, design, and analytics, to define creative strategies aligned with performance marketing objectives.

- Identify and prioritize key target audiences and segments, understanding their needs and behaviors.

Creative Conceptualization:

- Generate innovative and data-driven creative ideas for ad campaigns, email marketing, social media, and other performance marketing channels.

- Develop clear and engaging creative briefs that guide the design and production of assets.

Creative Asset Production:

- Oversee the development and production of a variety of creative assets, such as ad creatives, banners, video content, landing pages, and email designs.

- Ensure that all creatives are optimized for various digital platforms and are consistent with the brand guidelines.

A/B Testing and Optimization:

- Conduct A/B tests and analyze performance metrics to identify the most effective creative elements.

- Continuously optimize creatives based on performance data, making data-driven decisions to improve ROI.

Market Research and Competitive Analysis:

- Stay updated on industry trends, competitor strategies, and best practices in performance marketing creatives.

- Utilize market research to inform creative strategies and stay ahead of the curve.

Reporting and Performance Analysis:

- Generate regular reports on the performance of creative assets, providing insights and recommendations to the marketing team.

- Monitor KPIs and campaign metrics to ensure goals are met or exceeded.

Qualifications:

- Bachelor's degree in design, marketing, advertising, communications, or a related field. A Master's degree is a plus.

- Proven experience in a similar role, with a focus on performance marketing creatives and a strong portfolio showcasing successful campaigns.

- Proficiency in creative tools such as Adobe Creative Suite and experience with digital marketing platforms and analytics tools.

- Strong analytical skills and the ability to interpret data to drive creative decisions.

- Exceptional project management and communication skills, with the ability to work collaboratively in a team.

- Understanding of e-commerce and online consumer behavior.

- A passion for staying updated on the latest trends and technologies in digital marketing and design.

If you're a creative thinker who thrives on developing cutting-edge performance marketing creatives that drive results, we invite you to join our team at Nutrabay

Why Nutrabay :

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their lifes best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup thats revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay : Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.