Nutrabay - Brand Management Role - Influencer Marketing

Nutrabay is the largest health & nutrition store in India with lakhs of customers that trust us.

Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products.

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work.

As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech start-up that's revolutionizing the health.

What will you do?.

Strategy Development:

- Develop comprehensive influencer marketing strategies aligned with brand objectives and target audience demographics.

- Research industry trends, competitor activities, and emerging platforms to inform influencer strategy.

Influencer Identification and Outreach:

- Identify relevant influencers across various platforms such as Instagram, YouTube, TikTok, blogs, and other social media channels.

- Evaluate influencers based on audience demographics, engagement rates, content quality, and brand fit.

- Establish and maintain relationships with influencers through personalized outreach, negotiation, and contract agreements.

Campaign Management:

- Collaborate with internal teams to conceptualize and develop engaging content ideas and campaign concepts.

- Coordinate campaign logistics including product seeding, content creation, and publishing schedules.

- Monitor campaign performance, track key metrics, and analyze data to optimize future campaigns and maximize ROI.

Content Collaboration:

- Work closely with influencers to ensure content aligns with brand guidelines, messaging, and campaign objectives.

- Provide creative direction, feedback, and support to influencers throughout the content creation process.

- Review and approve influencer-generated content to ensure quality and brand consistency.

Performance Reporting:

- Generate regular reports and insights on campaign performance, including reach, engagement, conversion rates, and other KPIs.

- Analyze data to identify trends, insights, and opportunities for optimization.

- Present findings and recommendations to key stakeholders to inform strategic decision-making.

Relationship Management:

- Cultivate and maintain strong relationships with influencers, agencies, and other external partners.

- Serve as the main point of contact for influencer inquiries, feedback, and collaboration opportunities.

- Manage influencer contracts, payments, and deliverables in accordance with agreed-upon terms and timelines.

You may apply if you have:.

- Degree in Marketing, Communications, Business Administration, or related field.

- Proven experience in influencer marketing, social media management, or digital marketing.

- Prior experience in collaborating with creators in health, wellness and fitness industry.

- Strong understanding of social media platforms, influencer ecosystems, and emerging trends.

- Excellent communication, negotiation, and relationship-building skills.

- Creative thinking and the ability to develop innovative influencer strategies.

- Proficiency in data analysis and reporting tools.

- Ability to work independently, prioritize tasks, and meet tight deadlines.

- Attention to detail and a passion for staying current with industry developments.

Work Experience: 3-5 Years.

Working days: 5 days (Monday Friday).

Perks:.

- Friendly atmosphere.

- High learning & personal growth opportunity.

- Flexible Timings.

- Diverse work environment.

Why Nutrabay:.

- Working with Nutrabay can be fun, and a place of a unique growth opportunity.

- Here you will learn how to maximize the potential of your available resources.

- You will get the opportunity to do work that helps you master a variety of transferable skills or skills that are relevant across roles and departments.

- You will be feeling appreciated and valued for the work you delivered.

- We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash.

- We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:.

Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of the products they deliver as they were all a marketplace.

This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website.

This is where we saw a huge problem to be solved.

A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, gets certified by all the brands for authentic products, and is able to offer comfortable price points at the same time.

Today, we have found huge success in solving this problem. We're proud of it and will continue to innovate and bring exciting products that help people become a better version of themselves.