Performance & Growth Marketing Specialist nurture.farm is looking for an experienced marketing manager who is eager to have an impact on the future of sustainable agriculture around the globe. Globally, agriculture and farming are ripe for digital-led transformation. You'll have the opportunity to introduce the world of agriculture to impactful, sustainable solutions led by technology. You will lead the strategy and execution of innovative marketing campaigns across a global audience through compelling content, communication and experiences that tell the story and drive results. You'll have the opportunity to communicate how nurture.farm's solutions can solve the many problems and challenges across the agricultural and food systems from farmers to retailers to traders to field operators to institutional buyers to institutions to certifying bodies to corporates and end consumers. You'll have the opportunity to integrate consumer perspectives, product thinking, and business perspectives to help us build a world-class ag-tech platform that serves millions of farmers around the globe, helping them generate higher yield and incomes and build a sustainable farming lifestyle. About Us : At nurture.farm, we are putting the farmer at the center of everything we do. We want to build a resilient and sustainable farming ecosystem around the world by reducing risks and improving the quality of life for farmers. Farmers around the world face numerous challenges due to lack of timely and reliable information, lack of scientific advice and mechanization. We believe many of these problems can be solved effectively by bringing farms online, and leveraging the reach of digital platforms to deliver these services to farmers in a cost efficient manner. We have successfully done this in India by bringing large spraying machines to farms through a shared-economy model, and are quite keen to extend this success to other services and other parts of the world, by working on many other problems farmers continue to face. nurture.farm was established in early 2020, and is based in Bangalore, India. We are a customer-obsessed organization that enables our employees to create products and services that transform the lives of farmers. We are a technology-led organization, anchored on leveraging technology to solve scalable and sustainable solutions for the farming ecosystem. We are a young entrepreneurial startup that wants to learn, create and adapt every day. We aspire to create a happy and productive workplace for our employees, that embodies respect and transparency in every part of the organization. What you'll do : - Shape the marketing strategy and voice of the brand and products and help grow and engage a large, global user base through a mix of global and regional strategies - Create brand and product positioning, communications, and narratives as part of go-to-market efforts for launches and updates across the solution ecosystem - Closely collaborate with product managers, business & marketing leads, product designers, content creators, and field sales/operations to define and execute marketing initiatives. - Work internally and externally with creative partners and agencies to develop their best work and drive business results. - Meet business goals while ensuring a top-notch customer experience What we're looking for : - 4-8 years of proven track record of creating marketing strategies to deliver customer acquisition growth and optimisation across digital channels - Establish, implement & measure the effectiveness of mobile app paid advertising initiatives to drive adoption, user growth and engagement of mobile applications - Demonstrate the ability to work at the planning level for growth via paid & owned channels and at the tactical level, manage the advertising campaign execution, create & optimise campaigns - Execute, Analyse & Optimise ads across Google, Facebook, mobile affiliates etc to acquire new users. Design remarketing campaigns to re-engage with users using platforms like Google, Facebook etc. - Day-to-day campaign management and execution tactics based on performance to maximise return on ad spend. - Develop, implement and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU. Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness-including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance. Execute Loyalty & Referral programs - Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment - Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained. - Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects - Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned). - Build, develop and manage relationships with agencies and multiple top mobile ad networks - Ability to work with the content & creative team - Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc. - Experience working with and/or for performance agencies within the branding or digital industry. - Strong analytical skills; bias toward decision making based on data, and high proficiency with - Excel and using it to configure, analyse, and present data - Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams. - Ability to thrive in a fast-paced, stimulating, multi-stakeholder and creative environment

Bangalore

nurture.farm - Specialist - Performance & Growth Marketing 

nurture.farm - Specialist - Performance & Growth Marketing  ,Job Description for nurture.farm - Specialist - Performance & Growth Marketing  in Nurture.Farm in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for nurture.farm - Specialist - Performance & Growth Marketing  in Nurture.Farm in  Bangalore for (4-8) years of experience. Apply Now!