Category Marketing Manager Our Company: At nurture.farm, we are putting the farmer at the center of everything we do. We are building a more resilient and sustainable farming ecosystem by reducing risks and improving the quality of life for the farmers and their families through digitization of the farming life cycle, financial inclusion of the farming community, and affordable timely access to products, technologies, advisory and services. We are a technology-led organization, focused on bringing scalable and sustainable solutions to the farming ecosystem. We are a young entrepreneurial startup that wants to learn, create and adapt every day. We aspire to create a happy and productive workplace for our employees, that embodies respect and transparency in every part of the organization. What you'll do: - Category Marketing Managers for B2B eCommerce business of Nurture will have an end to end responsibility of the buyer experience and growth of the category. - He/She will work across partner teams to deliver buyer delight by making a vast range of products available to the buyer to discover, buy and resell, at the right prices and delivery commitments. The intent is also to engage with brands to improve Category understanding and design interventions for overall category growth on the platform. - Category manager will anticipate buyer needs and incorporate them into the functional road map. Will drive major changes or enhancement for buyer experience influencing category needs based on their knowledge of competitive trends in the marketplace and other macro environment data - Work with product and cataloging teams to launch unique on-App experiences like "Auto-Recommendation", "Auto add to cart", etc. - This role has a main purpose of making assortment mix decisions to drive buyer experience, category penetration and revenue. Key Responsibilities : Demand Shaping strategies : - Strategic push on building brands on the platform - Driving new trends and leveraging for profitable growth Merchandizing : - Define merchandising plan across categories based on Market trends, ACN data, Preferred Portfolio Mix etc. - Optimize performance across Merchandising properties (banners, stores, etc.) for Browse & Search traffic - Facilitate Customer navigation for better product discovery Selection Design : - Define Buyer segments and understand selection gaps - Optimize on category/product assortment Sales : - Own and drive monthly / weekly sales metrics GMV / ASP - Drive Upsell / Cross-sell / Premiumization / portfolio management - Optimize on margin based on RoI analysis across product segments Offers & Promotions : - Drive monthly promotion calendar including EDLP, Flash Deals, DoTD etc. - Design and optimize promos for Sale events, offer zone Catalog richness : - Ensure Customer satisfaction on Product Information - data and images - Define and drive catalog guidelines based on complexity of the category and user inputs Program Management : - End to end ownership of defining SOP for Category specific asks - Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same - Working closely with internal and external stakeholders to align, execute and improve upon existing practices and processes What we're looking for : Functional & Competencies : - The successful candidate for this high impact role will be a self-starter with a passion for independent problem-solving, have proven data analysis skills, and have strengths in stakeholder management and negotiations. - Problem solving; The role needs the individual to be able to solve for a given business problem in sometimes an ambiguous state and with multiple data streams impacting decision making - Out of the Box Thinking; the role needs someone who can develop solutions to convert buyers (from offline to online), retain buyers and drive category penetration in overall Udaan Buyers - Data driven / analytical; The role requires the individual to be comfortable in processing and analyzing volume of multiple data streams to drive business cases and outcomes. - Collaborative skills/Stakeholder Management; The role requires the incumbent to work closely and coordinate with the Internal and external teams to create success. She/he should be able to seamlessly navigate these relationship dynamics in a high growth, young, agile business environment. - Result orientation; The role is required to work on deliver on daily numbers, short-term goals and long-term milestones set by business and efficacy. Meeting these milestones would be critical to create success. Qualifications & Experience : - 3+ years of experience in the Indian eCommerce (preferably B2B)- Demonstrated ability to translate strategies into execution plans and take them to completion - Demonstrated ability to scale categories on online platforms from scratch - Is an eCommerce enthusiast and deeply relates with the ability of e-commerce to disrupt the Agri input industry at large

Bangalore

nurture.farm - Manager - Category Marketing 

nurture.farm - Manager - Category Marketing  ,Job Description for nurture.farm - Manager - Category Marketing  in Nurture.Farm in  Bangalore for (3-6) years of experience. Apply Now!

Job Description for nurture.farm - Manager - Category Marketing  in Nurture.Farm in  Bangalore for (3-6) years of experience. Apply Now!