Research Associate at Bay Steeds Associates
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Nurture & Campaign Owner - Online/eCommerce (4-8 yrs)
Job Description :
- Implement Email Automation, drip email campaigns or Nurture campaigns for 1500 Enterprise segment decision maker/ influencer required to be executed
- For MidMarket and Inside Sales minimum 35-40,000 emails have to be sent in a month
- Demand generation email cadence responsibility in order to generate at least 75-100 new conversations per Qtr
- 200 -300 webinar registrations per Qtr for current/ past webinars is mandatory.
- Newsletter engagement with 10,000 key decision makers on a monthly basis.
- Digital marketing organic campaigns on LinkedIn, Twitter and Google SEM with focus on higher engagement and amplification
- 10% of leads should come from Social media. 2000 new followers from Finance/ IT/ HR has to be added
- Secondary research of 25 accounts per Qtr for Account-Based Marketing (ABM) to make the communication more oriented towards the company's requirement.
- Person would be expected to build sales funnel with a 20-25% boost from ABM activities
What are we looking for?
- 4-+ years of SaaS ABM content marketer with a focus on campaign management, digital, LinkedIn, chatbot and email automation
- Experience in executing communication material to CXO level external stakeholders
- Past hands-on usage of LeadSquared CRM, Klenty email or SalesBox.ai platform or similar platforms is mandatory
- Constant focus to deliver high-quality leads through continuous improvement and optimization of conversions from each campaign
- Tenacious, enthusiastic, results-driven and strong analytical skills are required
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