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15/03 Shriya Girdhar
Research Associate at Bay Steeds Associates

Views:151 Applications:43 Rec. Actions:Recruiter Actions:21

Nurture & Campaign Owner - Online/eCommerce (4-8 yrs)

Bangalore Job Code: 902925

Job Description :

- Implement Email Automation, drip email campaigns or Nurture campaigns for 1500 Enterprise segment decision maker/ influencer required to be executed

- For MidMarket and Inside Sales minimum 35-40,000 emails have to be sent in a month

- Demand generation email cadence responsibility in order to generate at least 75-100 new conversations per Qtr

- 200 -300 webinar registrations per Qtr for current/ past webinars is mandatory.

- Newsletter engagement with 10,000 key decision makers on a monthly basis.

- Digital marketing organic campaigns on LinkedIn, Twitter and Google SEM with focus on higher engagement and amplification

- 10% of leads should come from Social media. 2000 new followers from Finance/ IT/ HR has to be added

- Secondary research of 25 accounts per Qtr for Account-Based Marketing (ABM) to make the communication more oriented towards the company's requirement.

- Person would be expected to build sales funnel with a 20-25% boost from ABM activities

What are we looking for?

- 4-+ years of SaaS ABM content marketer with a focus on campaign management, digital, LinkedIn, chatbot and email automation

- Experience in executing communication material to CXO level external stakeholders

- Past hands-on usage of LeadSquared CRM, Klenty email or platform or similar platforms is mandatory

- Constant focus to deliver high-quality leads through continuous improvement and optimization of conversions from each campaign

- Tenacious, enthusiastic, results-driven and strong analytical skills are required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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